Defining your mobile content strategy uies all you can. However, it is the exact point i wanted to see made. Jan 01, 2012 short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organizations or your clients content strategy. Adaptive content get your content ready to go anywhere because its going to go everywhere. When we talk about content strategy for mobile, were also. Shell also describe how your cms and workflow process can work for mobile publishing, too.
Insert content herejanuary 10, karen mcgrane xontent building a strategy for mobile the content mcgranw and ux designer mcgrnae that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future. Karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn. Content strategy for mobile by karen mcgrane from the roots of content strategy to its evolution through design and device advancement, learn how to plan, implement, and deliver great content. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. Instead, we should simply use this context as a catalyst for creating deviceindependent content. Jan 23, 20 karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Jun 22, 2019 karen mcgrane content strategy for mobile pdf each lesion ultimately is assessed on histologic features. Whats more, she has an utterly infectious love of technology and the web. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting. Karen mcgrane, author of content strategy for mobile. Oct 09, 2012 discussionconvince your ceoimagine you have a meeting with your chief executiveor main client stakeholder to convince him or her thatyou need a more robust mobile content strategy.
She is the author of content strategy for mobile from a book apart. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. Karen mcgrane on a good day, i make the web more awesome. Im karen mcgrane and i consult on digital strategy. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. You may be able to win a battle with a good piece of content, but you cant win the war without a good content strategy. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later.
Karen mcgrane s content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Realworld stories to strengthen every interactive project by margot bloomstein. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Content strategy for mobile karen mcgrane download. I realize its a pretty bold statement to start your book on mobile content strategy while also hoping people dont throw the book in the junk pile. A renowned speaker, author and practitioner in the field of content strategy, karen is a highvoltage geek. So why are companies approaching mobile content from a desktop perspective. This book is the most cogent argument ive yet seen for the separation of form from content. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. You dont get to decide which platform or device your c. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart.
Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. She shares her knowledge and insights on managing organizations, websites and people. And that pretty much sets the tone for our chat with karen mcgrane. You\ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a. How to build seo into content strategy jonathon colman. Content strategy for mobile by karen mcgrane goodreads. A number of books have been written on the topic, as well. Mcgrane is also the author of content strategy for mobile. Her book, content strategy for mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls adaptive content. The content strategists reading list brain traffic. How does content on a webpage translate to an audio interface.
Theres no such thing as content strategy for mobile. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20 pdf. Help your content go anywhere with a mobile content strategy. Karen mcgrane is the author of content strategy for mobile 4. Content strategy for mobile pdf story time just got better with prime book box, a subscription that delivers editorially handpicked childrens books every 1, 2, or 3 months at 40% off list price. Connecting the dots between business, brand, and benefits by rahel anne bailie and noz urbina. May 02, 20 karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. All in all i found the book very interesting and i warmly recommend it.
Its time to define a mobile content strategy that will make your customers very happy. How can you be sure that your content will work everywhere, all the time. On the downside, theres no such thing as content strategy for mobile. Karen mcgrane on the future of content strategy creative bloq.
Karen mcgrane author of content strategy for mobile. Aug 16, 2019 karen mcgrane content strategy for mobile pdf. The for mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. Constant contact customer research small business use of mobile 34% arent. Karen mcgrane, author of content strategy for mobile, on librarything librarything is a cataloging and social networking site for booklovers home groups talk zeitgeist. Kristina halvorson author, content strategy for the web. Jan 14, 2020 karen mcgrane is one of my favorite people.
Karen mcgrane draws on data and stories from realworld teams to show you why going responsive is just good business senseand how to set up your project from concept to launch for total success. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. Content strategy for the web by kristina halvorson and melissa rach. The 8 best content strategy presentations of 2012 written by kane jamison. Karen mcgrane content strategy for mobile a book apart.
Have no plans to adopt mobile in the future 65% lack of customer demand 56% mobile isnt relevant to my industry or business 28% 19. Sep, 20 i want to make the star trek computer work really well. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Uncle sam wants you to optimize your content for mobile. Karen mcgrane will discuss why you need to deliver content wherever your customer wants to consume it and what. How to create a content strategy for mobile learning. Mar 18, 2016 how to create and manage content for highend websites. Uncle sam wants you to optimize your content for mobile by karen mcgrane november 05, 2012. Content creators need to break free of imagining a single context where their content is. This is a sample chapter from karen mcgranes book content strategy for mobile.
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