Kristina halvorson author, content strategy for the web. Jan 14, 2020 karen mcgrane is one of my favorite people. Theres no such thing as content strategy for mobile. How does content on a webpage translate to an audio interface. Karen mcgrane content strategy for mobile a book apart. Content strategy for mobile uies all you can learn library. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. I recommend karen mcgranes content strategy for mobile 2012 as an excellent, easytoread introduction to the subject that offers a clear plan of action. She shares her knowledge and insights on managing organizations, websites and people.
How to create and manage content for highend websites. On the downside, theres no such thing as content strategy for mobile. Its time to define a mobile content strategy that will make your customers very happy. Help your content go anywhere with a mobile content strategy. All in all i found the book very interesting and i warmly recommend it. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. I realize its a pretty bold statement to start your book on mobile content strategy while also hoping people dont throw the book in the junk pile.
Connecting the dots between business, brand, and benefits by rahel anne bailie and noz urbina. The 8 best content strategy presentations of 2012 written by kane jamison. Karen mcgrane, author of content strategy for mobile, on librarything librarything is a cataloging and social networking site for booklovers home groups talk zeitgeist. You dont get to decide which platform or device your c. Content strategy for mobile by karen mcgrane goodreads. Defining your mobile content strategy uies all you can.
The content strategists reading list brain traffic. Karen mcgrane on a good day, i make the web more awesome. Karen mcgrane author of content strategy for mobile. Sep, 20 i want to make the star trek computer work really well. Karen mcgrane draws on data and stories from realworld teams to show you why going responsive is just good business senseand how to set up your project from concept to launch for total success. Insert content herejanuary 10, karen mcgrane xontent building a strategy for mobile the content mcgranw and ux designer mcgrnae that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future. Content strategy for the web by kristina halvorson and melissa rach. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. Karen mcgrane is the author of content strategy for mobile 4. How to build seo into content strategy jonathon colman. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. You\ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels.
Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Karen mcgrane, author of content strategy for mobile. Aug 16, 2019 karen mcgrane content strategy for mobile pdf. Jan 01, 2012 short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organizations or your clients content strategy. Jun 22, 2019 karen mcgrane content strategy for mobile pdf each lesion ultimately is assessed on histologic features. She is the author of content strategy for mobile from a book apart. You may be able to win a battle with a good piece of content, but you cant win the war without a good content strategy.
We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a. And that pretty much sets the tone for our chat with karen mcgrane. Constant contact customer research small business use of mobile 34% arent. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Karen mcgrane s content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. Instead, we should simply use this context as a catalyst for creating deviceindependent content. Realworld stories to strengthen every interactive project by margot bloomstein.
The for mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. Uncle sam wants you to optimize your content for mobile. Have no plans to adopt mobile in the future 65% lack of customer demand 56% mobile isnt relevant to my industry or business 28% 19. Content strategy for mobile by karen mcgrane from the roots of content strategy to its evolution through design and device advancement, learn how to plan, implement, and deliver great content. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Karen mcgrane will discuss why you need to deliver content wherever your customer wants to consume it and what. Mcgrane is also the author of content strategy for mobile. Karen mcgrane on the future of content strategy creative bloq. This is a sample chapter from karen mcgranes book content strategy for mobile. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Content creators need to break free of imagining a single context where their content is.
Content strategy for mobile pdf story time just got better with prime book box, a subscription that delivers editorially handpicked childrens books every 1, 2, or 3 months at 40% off list price. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20 pdf. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn. How can you be sure that your content will work everywhere, all the time. Mar 18, 2016 how to create and manage content for highend websites. So why are companies approaching mobile content from a desktop perspective. Content strategy for mobile karen mcgrane download. Adaptive content get your content ready to go anywhere because its going to go everywhere.
Oct 09, 2012 discussionconvince your ceoimagine you have a meeting with your chief executiveor main client stakeholder to convince him or her thatyou need a more robust mobile content strategy. New contexts and interactions in mobile force us to rethink how we style content. Im karen mcgrane and i consult on digital strategy. However, it is the exact point i wanted to see made. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. Her book, content strategy for mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls adaptive content. When we talk about content strategy for mobile, were also. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. How to create a content strategy for mobile learning. Jan 23, 20 karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting. A number of books have been written on the topic, as well. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. On the upside, what karen means with this is that a content strategy shouldnt focus on the mobile context only.
Shell also describe how your cms and workflow process can work for mobile publishing, too. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Uncle sam wants you to optimize your content for mobile by karen mcgrane november 05, 2012. Karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. This book is the most cogent argument ive yet seen for the separation of form from content. May 02, 20 karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Whats more, she has an utterly infectious love of technology and the web.
171 1455 1205 1622 926 1195 531 245 165 1253 708 1382 365 15 1237 1247 178 178 789 1282 1505 1266 119 1306 1435 272 872 219 1345